West to Global
North America DTC launch for a Western China heritage brand
Breaking generic AI automation to leverage organic imperfection and driving marketplace conversion.
+290% revenue · 3.2x add-to-cart
Case Audits
Selected work.
A few engagements we're allowed to talk about — market entries, paid social rebuilds, creator campaigns, brand overhauls. Numbers are real; names stay private unless the client says otherwise.
Paris to America
North America expansion for a Parisian premium brand
Translating elite cultural code to unlock high-net-worth market growth and premium positioning.
3.0x ROAS · 0% discounting
Tokyo to Local
Localizing a Japanese hospitality brand for millennials
Decoupling cult cultural concepts to anchor hospitality brands within millennial social ecosystems.
3.8x foot traffic (under 35) · +310% UGC
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