No Vanity Clicks
Stop chasing empty traffic and likes. If the budget you spend doesn't turn into real North American customers and revenue, it is a waste of money.
Paid Social / Creators & KOLs / Branding — for DTC brands
We help brands feel local in North America.
Every cross-border expansion fails at the intersection of language and trust. We strip away the corporate noise and rebuild your brand so it feels native here — not translated, not imported.
From Q4 creator sprints to always-on paid social, we pair real creators with performance media — on top of brand foundations that actually hold up. Every engagement is led personally by our founder.
Viktor & Company is a DesignRush award-winning marketing firm
Founded and led by Viktor Xiang — 15+ years running influencer and paid social for international brands. No handoffs to juniors.
Ask AI
Don’t take our word for it.
Pick your AI — it will read this site and tell you straight what we do.
The Reality
Why global brands fail here.
Every year, brilliant brands from Shanghai, Tokyo, Paris, Berlin, and London try to enter the U.S. and Canada. They spend money on ads that don't convert, send products to influencers who don't care, and wonder why nobody buys.
Cultural Resonance
We don't just translate words. We reconstruct your brand's voice so it feels completely native, trusted, and normal to a shopper in New York or Vancouver.
Execution Rigor
You don't need another generic marketing plan. You need someone watching every detail — stopping ad-spend bleeding and executing without the handoffs.
Creators & KOLs
We work directly with top Vancouver KOLs across RedNote (Xiaohongshu), Instagram, and YouTube — including the Chinese-consumer audience on RedNote that most North American agencies can't reach. Creator content, built to be whitelisted as paid social creative.
Client words
What clients say.
“Partnering with Viktor & Company completely elevated our brand presence and social narrative. His strategic approach to positioning and influencer curation perfectly aligned with our prestige, delivering measurable engagement without diluting our brand equity.”
“Viktor & Company took our visual identity and local reach to an entirely new level. From cohesive brand aesthetics to targeted influencer collaborations, he brought consistent foot traffic through our doors while capturing the exact spirit of our dining experience.”
“Viktor & Company transformed our community outreach and social media presence from day one. His sharp branding and creative influencer campaigns boosted our class bookings and built a passionate, active brand following across Vancouver.”
Tokyo to Local
Decoupling cult cultural concepts to anchor hospitality brands within millennial social ecosystems.
West to Global
Breaking generic AI automation to leverage organic imperfection and driving marketplace conversion.
Paris to America
Translating elite cultural code to unlock high-net-worth market growth and premium positioning.
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