Current focus
Right now: paid social for DTC brands — audit first, then ongoing management; influencer marketing measured on revenue; and getting international brands into North America without the usual expensive lessons.
About Us
Most agencies know the platforms.
We know the people.
Not through word-for-word translation. Through true cultural resonance. Influence, social, and paid ads. Nothing else.
Profile
Viktor & Company, Since 2020
We started in Vancouver — a city that sits between two continents.
West Coast Canada looks east to Asia and west to Europe. We grew up inside this cultural collision.
We saw brilliant brands from Shanghai, Tokyo, Paris, Berlin, and London try to enter North America.
They spent money on ads that didn't convert. They sent products to influencers who didn't care. They translated copy and wondered why nobody bought.
So we built an agency that fixes one thing only:
The gap between a brand that works at home — and a brand that works here.
Founder
Viktor Xiang
15+ years running influencer and paid social for international brands.
No handoffs to juniors — Viktor personally leads every engagement, from first audit to final report.
Based in Vancouver. Working across North America.
Background
I've spent 15+ years inside this exact collision — running influencer and paid social for brands trying to make it in North America, and rebuilding the brand foundations underneath. No team, no handoffs. You work with me.
Contact
I'm solo and I do the work myself, so I take on a small number of clients at a time — about five international clients per quarter. If you are ready to stop wasting ad spend and build real market share in the U.S. and Canada:
Method
Structure Before Surface. Logic Over Noise.
Here's how I work: I look at your account before I pitch you anything. If the problems are small, I'll tell you — even if that means you don't need me. If they're worth fixing, we start with the audit, then decide together what comes next. No retainer lock-in, no forty-page decks.