Q4 Growth Audit
A focused, independent inspection of your paid social account — not a sales deck. We recompute your numbers from the raw data, check what your agency's reports claim against what the account shows, and hand you a ranked fix list. Delivered in 3–5 business days.
What it is
Most agencies turn an audit into a forty-page deck and a five-figure invoice. We don't. You get what a good mechanic gives you: what's broken, what it's costing you, and what to fix first.
We work from your account's own data — not the summary slides in a monthly report. Every finding is documented with the numbers behind it, in a written report you keep. Then we walk through it together on a 30-minute call, and you decide what happens next.
If the problems turn out to be small, we'll tell you — even if that means you don't need us. That's the deal.
Coverage
We rebuild your headline numbers from raw exports: total spend, attributed revenue, blended ROAS. Then we compute the version your reports usually leave out — ROAS after management fees. In a recent audit, a reported ~3.3x became roughly 2x once fees were counted. Both numbers are "true." Only one is what you're actually earning.
Accounts decay quietly. We check how much of your spend sits in a single ad set, when it last had a significant edit, whether frequency has crept into fatigue, and how much budget is still feeding campaigns that return less than they cost. None of this triggers an alert in your ad platform. It just compounds.
Your agency's reports and case studies make claims. We verify the ones that can be checked against your account: the ROAS figures, the "proprietary structure," the engagement numbers in the monthly update. In our most recent audit, the claims weren't fabricated — they were curated. There's a difference, and you deserve to know which one you're getting.
We map your account's performance against the retail calendar — where your peaks actually are, and whether last year's budget followed them. Then the fix list: changes ranked by impact, starting with the ones your current team can make this week, without firing anyone.
Honest scope
It doesn't review your creative, analyze your audiences, or tear down your landing pages. Those are separate engagements, and folding them into a $1,000 audit would make everything shallower. It doesn't manage your account or implement the fixes. And it doesn't guarantee a ROAS — anyone who guarantees one is selling you something.
What it does is tell you, with evidence, exactly where you stand. What happens next is your call — including handing the report to your current agency and asking them to respond to it.
Need the full teardown — creative, audiences, landing pages and all? That's theDeep Audit: a separate, deeper engagement that takes 1–2 weeks and is priced accordingly. Book a call or write to viktor@viktorcompany.com and we'll scope it honestly.
Deliverables
1. The report. A written audit of your ad accounts — Meta, Google, TikTok, LinkedIn, whichever you run: the four checks above, every finding with its evidence, and the fix list ranked by impact. Yours to keep and share.
2. The data appendix. The recomputed numbers in a spreadsheet, so your team can check our math.
3. A 30-minute walkthrough call. We go through the report together. You ask anything.
4. A follow-up summary. The key points in writing after the call, so nothing depends on your notes.
Price & process
The audit costs $1,000 CAD, paid upfront. Book any follow-on engagement within 30 days of delivery and the full $1,000 is credited toward it. If we don't work together, you keep the report and the fix list. Either way they're yours.
How it works:
① You pay. ② You send standard exports from your ad accounts (Meta, Google, TikTok, LinkedIn — campaign, ad set, ad level) — or grant read-only access. We work under NDA either way. ③ Within 3–5 business days of receiving complete data, you get the report. ④ We walk through it on a 30-minute call.
One person does the whole thing — me. I take a maximum of two audits per week, so the work stays careful. If there's a wait, I'll tell you before you pay.
Start smaller
The Paid Social Self-Audit is a 90-minute DIY screening toolkit: step-by-step data exports, six checks with red-flag thresholds, break-even math, tracking verification, and the exact email to send your agency. CAD 69, companion workbook included.
If the self-audit raises questions you can't answer, that's what the full audit is for.
FAQ
No. The fix list is written so anyone can execute it — your in-house team, another agency, or us. Some audits end with "you've got this, keep going." That's a good outcome. You paid for the truth, not for a pitch.
Standard exports from your ad accounts — Meta, Google, TikTok, LinkedIn, whichever you run — or read-only access. Plus any reports your current agency or in-house team sends you, if you want the claims check to include them. NDA available before anything changes hands.
Free audits are lead-gen documents — ten pages of generic advice ending in a sales call. This is paid because it's actual work: hours inside your data, specific findings, ranked fixes. You can tell the difference on page one.
Then we'll tell you that, before you pay. Seriously — book the free call first if you're unsure. We'd rather talk you out of it than take money for an audit you don't need.
DTC and consumer brands are where this audit shines — that's where paid media waste follows the same patterns. Local service businesses spending seriously on ads fit too. If you're B2B or SaaS with a paid media program, book the call and we'll tell you honestly whether it applies.
Ask what specifically they'd object to: an independent recompute of numbers they reported. An agency — or an in-house team — confident in its work has nothing to lose from a second read of the same data, and the good ones know it.
About
Viktor Xiang — 15+ years running influencer and paid social for international brands, based in Vancouver. No juniors, no handoffs, no forty-page decks. Based here too? There's a Vancouver edition of this audit, with an in-person walkthrough option.