Vancouver Marketing Audit
A focused, independent inspection of your paid advertising, from a Vancouver-based auditor. We recompute your numbers from the raw data, check what your agency's reports claim against what the account shows, and hand you a ranked fix list. Fixed price. Delivered in 3–5 business days.
Why independent
Most "free audits" in Vancouver are written by an agency that wants your account. Every finding points, conveniently, at hiring them. Ours can't: the audit is the product, not the pitch. We don't sell the fix — so the findings stay honest.
We work from your account's own data, not the summary slides in a monthly report. Every finding is documented with the numbers behind it, in a written report you keep. Then we walk through it together, and you decide what happens next — including handing the report to your current agency and asking them to respond to it.
Coverage
We rebuild your headline numbers from raw exports: total spend, attributed revenue, blended ROAS. Then we compute the version reports usually leave out — ROAS after management fees. In a recent audit, a reported ~3.3x became roughly 2x once fees were counted. Both numbers are "true." Only one is what you're actually earning.
Accounts decay quietly. We check how much of your spend sits in a single ad set, when it last had a significant edit, whether frequency has crept into fatigue, and how much budget is still feeding campaigns that return less than they cost. None of this triggers an alert in your ad platform. It just compounds.
Your agency's reports and case studies make claims. We verify the ones that can be checked against your account: the ROAS figures, the "proprietary structure," the engagement numbers in the monthly update. In our most recent audit, the claims weren't fabricated — they were curated. There's a difference, and you deserve to know which one you're getting.
We map your account's performance against the retail calendar — where your peaks actually are, and whether last year's budget followed them. Then the fix list: changes ranked by impact, starting with the ones your current team can make this week, without firing anyone.
This is the same audit we run for DTC brands across North America — the full details are on our audit page. This page exists for Vancouver businesses that would rather work with someone local.
Honest scope
It doesn't review your creative, rebuild your audiences, or tear down your landing pages. Those are separate, deeper engagements, and folding them into a $1,000 audit would make everything shallower. It doesn't manage your account or implement the fixes. And it doesn't guarantee a ROAS — anyone who guarantees one is selling you something.
What it does is tell you, with evidence, exactly where you stand.
Deliverables
1. The report. A written audit of your ad accounts — the four checks above, every finding with its evidence, and the fix list ranked by impact. Yours to keep and share.
2. The data appendix. The recomputed numbers in a spreadsheet, so your team can check our math.
3. A 30-minute walkthrough call. We go through the report together — video call, or in person if you're in Vancouver. You ask anything.
4. A follow-up summary. The key points in writing after the call, so nothing depends on your notes.
Price & process
The audit costs $1,000 CAD, paid upfront. Book any follow-on engagement within 30 days of delivery and the full $1,000 is credited toward it. If we don't work together, you keep the report and the fix list. Either way they're yours.
How it works:
① You pay. ② You send standard exports from your ad accounts (Meta, Google, TikTok — campaign, ad set, ad level) — or grant read-only access. We work under NDA either way. ③ Within 3–5 business days of receiving complete data, you get the report. ④ We walk through it on a 30-minute call.
One person does the whole thing — me. I take a maximum of two audits per week, so the work stays careful. If there's a wait, I'll tell you before you pay.
FAQ
Your paid media — Meta, Google, TikTok, whichever you run. Four checks: spend and ROAS recomputed from raw data, account structure and staleness, a verification of the claims in your current agency or in-house reports, and seasonality with a ranked quick-win list. It's a focused paid media audit, not a general review of everything marketing.
Yes — Viktor & Company is based in Vancouver, BC. The audit itself is done from your account data, and the walkthrough is normally a video call. If you're local and would rather go through the report in person, that can be arranged.
No. The fix list is written so anyone can execute it — your in-house team, another agency, or us. We don't sell the fix, so the findings stay honest. Some audits end with "you've got this, keep going." That's a good outcome. You paid for the truth, not for a pitch.
Free audits are lead-gen documents — generic advice ending in a sales call, written by someone hoping to win your account. This one is paid, fixed-price, and independent: hours inside your data, specific findings, ranked fixes. If we later pitched you the work, you'd have to wonder about the findings. That's exactly why we don't.
Standard exports from your ad accounts — Meta, Google, TikTok, whichever you run — or read-only access. Plus any reports your current agency or in-house team sends you, if you want the claims check to include them. NDA available before anything changes hands.
If you spend seriously on ads — restaurants, clinics, real estate, home services, retail — yes. The waste patterns this audit looks for show up in local accounts just as much as in national ones. If your spend is small, we'll tell you before you pay; book the free call first if you're unsure.
About
Viktor Xiang — 15+ years running influencer and paid social for international brands, based in Vancouver. No juniors, no handoffs, no forty-page decks.