Strategic Intelligence
Rigorous, data-driven frameworks evaluating platform economics, content infrastructure re-engineering, and organic authority expansion for the modern enterprise.
Your agency's report says the ads are working. Your bank account isn't so sure. A Meta ads audit in four checks — attribution, fees, blended ROAS, and tracking — and the 15-minute sequence that shows you the real number.
Your ad agency won't tell you when money leaks. Here are five signs your paid social budget is being wasted — and what an independent ad account audit would find.
A prospect told me on our first call that an AI assistant recommended my agency. Here's what I did to become recommendable — and how I verified it wasn't a coincidence.
A free account review and a paid audit answer different questions. One is a sales tool built to sell the fix; the other is an independent diagnostic that answers to you. Here's how to tell which one you're getting.
You don't need to be an ads expert to check your own Meta ad account. Here's a 90-minute self-audit: what data to pull, which numbers to flag, and how to turn findings into questions your agency has to answer.
A paid social audit is a diagnosis, not a sales pitch. Here's exactly what a real audit examines — spend forensics, account structure, vendor claims, quick wins — and what it leaves out.
Launch a European beauty brand in North America without the usual expensive mistakes: sequencing, channel fit, and the local playbook that actually converts.
Apparel DTC brands heading into Q4 face a real budget choice: TikTok Shop or Instagram. A practical framework for splitting spend, from a team that runs both.
Influencer whitelisting guide: what whitelisting actually is, how to set it up, and how to run creator content as paid social without breaking the ad.
How beauty DTC brands should structure paid social for Q4: prospecting vs. retargeting, creative cadence, budgets, and measurement — before CPMs peak.